Everything in the world has now become digital. The digital economy is growing 10 times faster than the traditional economy and firms engaging are twice as likely to be creating jobs that aren't. This field also provides you with various career opportunities. Digital Marketing is said to take the lion's share of marketing budgets in the year 2020. Why is digital marketing growing at such a rapid pace though? Interaction with target audiences has become easier for businesses thanks to digital marketing. This not only leads to customer satisfaction but also drives revenue and leads to customer retention. Having said that, let's dive into a list of things you could pursue in the world of digital marketing.
1. Google Search Console:
Everybody wants to rank no. 1 on google but how do you do it? To help stay ahead of the curve, google boasts of its own tool called google search console. This tool tells you what keywords are bringing traffic to your page. Once you get a hold of this list, the idea is to make content surrounding these search queries. In addition to this, another good hack is to add these keywords into the meta data description of your website. This will help you rank better on google. Lastly once these changes are done, you can submit your website into google search console thereby alerting google and telling them to crawl your page for these changes. Within a few weeks, you should see the desired results in your search traffic. The knowledge of this tool can establish you as an SEO expert.
How does google know which website to rank first. There are around 200 factors that go into ranking websites. One of the factors that ranks high on this scale is backlinks. Google considers backlines as votes. There are two key things google looks at when it comes to backlinks. Number 1 is relevancy and the other is domain authority. These two metrics establish how your page will rank in terms of backlinks. For eg: if A global brand linking back to you is of more weightage as opposed to a local brand. Knowledge of this will help you be an SEO expert and further your career in this field.
3. LinkedIn Marketing:
LinkedIn is a goldmine when it comes to networking, job search, getting leads and even acquiring new clients. If you fully optimise this platform, it will reap you the right benefits. As a business, you can get clients, potential business and more. As a freelancer, you can meet like-minded people and collaborate with them. The opportunities of this platform are endless
4. Influencer Marketing:
With the rise in content creators, people need resources to manage their business. In light of this, creators reach out to agencies or individuals to manage certain areas of skill set for them. A creator deals with many aspects in their day-to-day career. From booking flights, getting shows, content syndications, legal, finance etc, creators need help to streamline and manage their daily affairs. Your job here is to make money, get more business and promote your artist in the best way possible. You are their manager, friend and confidante when it comes to their career. This field is high paying depending on which artist and field you are working in.
5. Content Creators:
This is a lucrative career but involves a lot of hustle. If you have a story to tell, then you should opt for this career. Whether it's on stories, reels or through video, carving a story that will engage audiences is what content creators primarily do. Content creators usually establish their presence across different platforms. Content creators make different formats of content such as vlogs, comedy, fashion, DIY, relatable humour and more. Through YT revenue, collaborating with brands, creating content IP’s and even pitching their ideas/shows to OTT platforms, content creators can make money. This field is booming and many young professionals are switching from their boring careers to pursue jobs as a content creator. If you are in a position of influence and have a substantial following on Instagram and other social platforms, brands will reach out to you to be their ambassadors. This is a high paying job but has a short shelf life. You can milk the opportunity when the iron is hot when it comes to influencer marketing. You can endorse small brands and be a micro influence or endorse large brands and be a celebrity influencer. The key to this field is staying relevant and always updating. You can be an influencer in fashion, tech, food and many more such fields. People will follow you and value your opinion.
If you have the flair and charisma to speak with audiences and engage with them, then podcasting is something you should consider. With several audio streaming platforms in the market such as JioSaavn, Spotify, Audible,iTunes etc, this career path is not given much importance. You can release your podcast in both audio and video format. Your video format podcast can be a show where you talk about a topic or genre you are passionate about. Once there is proof of concept, you can also get sponsors on board and make revenue. Moreover, if your podcast is sellable, audio streaming players will pay to have it on their platform and as a creator you can make money.
7. Graphic designing/ video editing:
Graphic designing and video editing is an on demand skill in 2020. With everything moving to digital, there is a lot of scope in this field. Graphic designing is to conceptualise and bring to life a design that communicates a particular brief. You can work independently as a freelancer and make money, you can work for businesses, ad & marketing agencies and even clients as a graphic designer/editor. A lot of platforms are giving priority to video content thus editing and making videos is very lucrative. There are several design schools to learn these skills. However, many are opting to self learn these skills as well. Some of the common tools used in this line of field are filmora, canva, adobe illustrator, premier pro etc
Content is king they say and that holds true. If you have a passion for reading and love to bring stories to life, then this field is for you. The different places where you can write include blogs, websites, brands, ecommerce, films, social media and more. You can also offer your services as a freelance writer and work for several clients and brands. You can build your portfolio gradually and then go on to be a feature writer as well. As a feature writer and contributor, you can write thought pieces and columns at leading newspaper publications. Writing for reputed brands also is a way to go about things once you have built credibility.
Transcription is the process to convert audio speech into text for films, shows, comedy specials and basically anything that needs sub-titling. In this field, you get paid for the amount of hours you put in or on the basis of how many words you have transcribed. Many companies and brands are looking for people to transcribe. Companies such as Netflix, Amazon Prime need their shows and movies translated into regional languages so as to reach a wider set of audiences. This is where you can present your skill and fill the gap.
Wordpress is a great place to start if you have something to offer to the internet. Whether you or a blogger, developer or into ecommerce, wordpress is one of the most used tool on the internet. What started out as blogging is now being used as a Content Management System. It is extremely simple to use even if you are from a non-tech background. An advantage of wordpress is that developing a website for personal use or for your brand is much cheaper here. In addition to this, wordpress has the options of plugin. So whatever the need of the hour wrt your website, there is a plugin for you. It is a very handy tool that can be used across different business functions.
This is a field where you offer your creative inputs to create a flow, script, moodboards for videos, graphics and more. A visualiser is someone who will plan a video, jingle or asset from scratch, coordinate with the design team, content team and present the video to the client, brand or business. This person is in charge of sourcing and getting things in order while also controlling the overall output. Examples of this stream include people working on ad-shoots.
12. Content Strategist
A content strategist is a marketeer who works on how to market a particular campaign, product or service. They look for means and ways to optimise and gain maximum reach and engagement with regards to their offerings. A strategist works on end-to-end marketing campaigns. Be it inbound, outbound, PR, promotions, etc. Strategists work on brand communication and how best one can put the word out there. If you are witty and have creative juices flowing within you, then you should explore the field of a strategist.
13. Online Reputation Management:
ORM is a field wherein one deals with customers, audiences and patrons through the web.
Audiences reach out to brands, businesses on their social media pages for grievances, support or any help at all. In this field, it is vital to respond with genuineness and also offer a solution in the case of a problem. The ORM team looks into these areas. Examples of ORM is the amazon team handle on twitter replying to your issue or a hospitality brand thanking you for your stay after you have left a review on their page. If you like helping people and love to execute work, then this is the field for you.
14. Mobile Marketing:
The world is moving to a mobile first experience. If you have a website but lack a responsive mobile design then you are losing out. The no 1 motive of mobile marketing is to drive app installs. Depending on what you are marketing, mobile marketing is a slice of an overall campaign that cannot be ignored. Moreover, users are constantly on their cell phones and to study, learn and market this area is extremely beneficial as a skill set. Push notifications, SMS campaigns, creating press and giving beta access to your app are some examples of mobile marketing.
15. Growth Hacking:
Many people nowadays claim to be growth hackers but are selling the wrong idea. Growth hacking is the coming together of product, engineering and even sales. The idea is that all departments work together so that one can grow faster. Growth hacking requires to fine tune and give constant attention to upsells, conversions, onboarding and more. Growth hacking means continual testing. When testing, remember to track and measure using a tool to ensure growth over a period of time.
16. Media Buying
Essentially there are two types of media, traditional and nontraditional. Traditional media is radio, TV print, etc while non traditional examples are Facebook, Spotify, ad networks and more. What media buying does is that through the help of certain parameters such as geography, demography, age, gender, it serves targeted ads to a consumer. If you know your way around numbers, like to budget and are interested in consumer behaviour, you should definitely opt for this field.
17. Affiliate Marketing:
Affiliate Marketing is a performance-based marketing program, where you pay publishers to bring you customers. The performance is based on conversions - promotions, leads or simply sales. You can be a part of the affiliate programs of several publishers. There are several affiliate networks with large databases. Affiliate Marketing helps bring in more traffic through high traffic sites. Big players in the industry like Amazon, Flipkart run their own affiliate program that you can be a part of.
18. Interactive Marketing:
Interactive marketing is to use content marketing and personalise it basis your consumer behaviour. Examples of interactive marketing include surveys, widgets, interactive video, polls, pop-ups, games etc. A good example of interactive marketing is Netflix. Interactive marketing is usually based on your past user experience. On a daily basis, Netflix personalises their thumbnails based on user preference and identifies what is best for you as a user. The idea is to engage your user on a more personalised level.
19. Retargeting and Remarketing:
20. Marketing Automation:
Automation is the skill of automating tasks for people who visit your website to save time as a marketer. This can be done by setting up forms, creating landing pages and developing drip campaigns that will turn website visitors into customers. This activity is a part of finding qualified leads from web traffic and assisting your sales team.
If you excel at this, you will be ahead of a lot of digital marketers out there.