Practice makes a man perfect. You must have surely heard it. Why do they say so? Because perfecting a skill takes a long time and it requires a lot of persistent efforts. You need to be actively practising your skill to get better at it. That’s why it’s important that you keep doing small projects to enhance your subject matter knowledge. Especially when it’s digital marketing, you need to be in touch with the concepts as they evolve rapidly. Let’s have a look at 5 digital marketing projects that beginners can take up to improve their digital marketing skills.
Becoming an expert in SEO would require you to run your own blog or website. Having hands on experience in trying to market your blog organically will give you confidence when you take up bigger client projects. Once you start blogging, you’ll learn the basics of SEO. Start with creating your own blog domain on WordPress (it has a lot of free templates) or Medium. Keep a fixed tone-of-voice for the blog and decide what you’re going to write about. Then learn to perform a basic keyword search using Keyword Planner, Uber Suggest or other tools available on the internet. You’ll get an idea of what’s being searched with regard to the topic you’ve chosen. Using them in your blog would result in greater chances of your blog being shown to consumers in search engines. You can also learn to optimise it by adding URLs, images with tags, etc.
Facebook for business
You must have always used Facebook as a customer, but never as a business. Why wait for a job to do that? You can always create a ‘test page’ for business and learn how it works. Facebook ad marketing is one of most in-demand skills right now. You could create sample posts on the page and even experiment with boosting it for minimum money. Doing that will give you exposure to how ads are tracked, monitored and executed. Facebook Ad Manager will let you create ad campaigns based on many filters like geography, demography, interests, purchase behaviours, spends power, etc. It will teach you how to distribute ad spends over a number of days, so that you achieve your desired objective (leads, engagement, website traffic, etc.).
It’s essential that you understand the usage and creation of emails for business purposes. Tools like MailChimp, Zoho, Marketo etc. help you in creating emails to be sent out in bulk for a common objective. Right from having dozens of themes based on purpose to customising who gets the email, these email marketing tools help create campaigns which are highly engaging and ensure that open rates increase. They allow you to build an audience, segment them into groups, customise every email as per objective and track the campaign using different performance metrics like click through rates, open rates, conversion rates, etc. You can create test emails to understand the flow and the tool, and keep improvising.
Know the tools of the game
If you’re in digital marketing, you need to know the tools. For data and analytics, there are tools like Google Analytics, Facebook Analytics, YouTube Analytics, etc. These are free tools either found online or built into the platform itself. These tools help you understand your visitors/audience persona, keywords, time spent on your page, places clicked, etc. There are a lot of Social Media tools like Hootsuite, Buffer, TweetDeck, etc. which let you schedule posts and let you check all your business social media accounts in one place. You can set up a process for online reputation management on these tools. For basic visual designing, you can start using Canva which allows you to choose over hundreds of templates and customise it as you want from scratch, creating beautiful posters, FB posts, cards or whatever you want.
Keep Researching & Writing
The skill of writing only and only develops with writing more and more. You don’t have to force yourself to write on business topics or for professional use. Just pick out one theme and start developing different topics over it; for instance, if politics is the theme that you’re interested in, then world politics, national politics, different political parties, etc. could be your different topics. The ability to navigate online and pick out information that is essential to you writing, is crucial and a must-have. Strong research skills, along with knowledge on what competitors are writing will make you a good content writer. When writing for a business, you should start with forming a buyer persona and frame the content around the audience that will read it.