Email marketing is a huge part of any brand’s digital marketing strategy. It is by far one of the most effective ways you can share your message, sell your services, and build a relationship with your customers.
(New to Email Marketing? Watch this webinar)
As you all know, email marketing is not just about sending random promotions, discounts and offers, hoping that people will convert. It’s about building a relationship with your audience/customer. It’s about communicating with them in a humanized fashion & using content to deliver your brand’s message.
Among the many benefits of using email marketing tools in business are:
- sending targeted and personalized content to your clients
- gaining brand recognition for your business
- building credibility with your audience
- optimizing time and budgeting in marketing campaigns
Here are a few things to consider while choosing an email marketing platform:
- Simple integration with your CRM
- Drag & Drop email builder
- Compatibility with various devices
- Response or Reply tracking
Now that you have a rough idea of the things that you should look for, here are 5 email marketing platforms or tools that every digital marketer should know:
Mailchimp is one of the top-rated email marketing software available in the Digital Marketing tool ecosystem. The service offers both free and paid versions with prices adjusted to the size and demands of your business needs.
This email marketing tool not only automates sending emails to your customers at the most appropriate time but also shows detailed analytics that will be useful in improving your business’ Digital Marketing initiatives in the future.
This is an amazing email marketing platform that marketers can use to build complete emails with images, gifs, personalized fonts, develop A/B testing for their campaigns, and much more.
Check it out here: Mailchimp: All-In-One Integrated Marketing Platform for Small Business
The ActiveCampaign drag and drop interface is a great way of building content-rich email campaigns with speed and accuracy.
The platform boasts a range of sophisticated market and sales automation features as well as a huge library of free stock images, image hosting, and real-time analytics so you can monitor campaign performance as it’s happening.
ActiveCampaign offers complete customer experience automation (CXA), which combines email marketing, marketing automation, sales automation, CRM categories, and much more.
Check it out here: Email Marketing - Marketing Automation - Small Business CRM
SendinBlue is an email marketing solution for SMB (small and medium-sized) businesses that want to send and automate email marketing campaigns, even if they have a limited budget.
Put simply, SendinBlue is like a cheaper alternative to MailChimp, including a free version and free trial, but with even more functionality.
SendinBlue sports a well-designed and easy to learn interface that covers not just email marketing but also has support for newsletters, some automation, and basic customer relationship management (CRM) functionality.
Check it out here: Sendinblue: All Your Digital Marketing Tools in One Place
Getresponse is an email marketing app that allows you to:
- create a mailing list and capture data onto it
- create newsletters that can be sent to the subscribers on your mailing list
- automate your emails to subscribers via the use of ‘autoresponders’
- view and analyse statistics related to your email marketing campaigns – open rate, click-through, forwards etc.
Recently however, Getresponse's feature set has evolved quite a bit, to the point where it has become more of an 'all-in-one' marketing solution. In addition to email marketing, it now also provides webinar hosting, landing pages and automated sales funnels.
Not only does Getresponse provide all the key stuff you'd expect from an email marketing platform — list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it's recently been expanding its feature set to the point where has morphed into an all-in-one marketing and e-commerce solution.
Check it out here: Marketing Software for Small Businesses by GetResponse
5. Constant Contact
Constant Contact is the most popular email marketing service for small businesses. It comes with tons of customizable email templates that help you get a head start.
When getting started, you’ll be prompted to choose your industry and your previous experience with email marketing. Based on your selections, you’ll get customized content and promotion ideas that will help you level up your email marketing.
Constant Contact offers unmatched support with live chat, emails, and discussion forums. They also have a vast library of resources. While most email marketing services offer 14 or 30-day free trials to test the service, Constant Contact gives you full access to their tools for 60 days.
Check it out here: Constant Contact: Email Marketing Software
Most of the tools offer a lot of the same features and ultimately one of the most important elements to any email marketing campaign is planning and content.
If you’re someone who wants to learn more about how to use digital marketing to your advantage… You should consider joining our Digital Marketing Course | Learning Path
It’s the fastest way to get to where you want to be.
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