With more than 500 million global users, there's no denying that LinkedIn is the most powerful social network for business professionals.
When used wisely, LinkedIn can be a great place to not just connect with influencers and business professionals from around the globe, but also build a loyal following for your brand.
The first step, before diving into any of the tips below, is to make sure your LinkedIn profile is complete and distinctly appealing to the type of people you want to attract. Profiles with complete information get 30% more views, and if the content on your profile is clearly useful to people within your target audience, those visiting will, of course, be more likely to click “Follow”
Below we’ll give you 6 tips that will help you boost your LinkedIn following.
1. Optimize Your Profile for SEO
Did you know you can optimize your LinkedIn Page for search?
Using the correct keywords even in your LinkedIn title could lead to more people discovering you. See what your competition is doing, see what people you look up to are doing, take inspiration from that and add your own unique touch to it.
2. Post Content Regularly
This is by far the most important tip that we could give you, consistency goes a long way.
Keeping a steady flow of fresh content on your profile will give it more chances to be visible on other people’s feeds and make it more appealing to potential followers. LinkedIn also has a cool feature where you can Tap into the Content Suggestions feature if you’re short on ideas.
3. Join Conversations with Hashtags
Use three to five relevant hashtags in your posts to reach new, relevant communities with your content.
Also, when you associate your LinkedIn profile with relevant hashtags, you can enter a feed and react/comment on conversations from a new perspective. This will further expose your brand name to new and relevant audiences.
4. Mention influencers and companies you admire in updates
Are there influential people in your industry, and non-competing companies, that you respect and wish to be associated with?
Well, here’s a secret hack. By @mentioning them in your updates, you’ll have a better chance to get in front of their network, since they’ll be able to reshare your post to their followers. Just make sure not to overdo it, as this tactic can quickly become spammy in abundance.
5. Engage with followers and connections first
There is no point in trying to get more followers if you’re not engaging with your already existing followers and connections. Start by regularly liking and commenting on other people’s posts and sharing them.
6. Respond to every comment on your posts
Obviously not every comment merits a response, but it’s a good idea to reply to every question or thoughtful contribution on your posts. Not only does this help drive higher feed visibility for the posts, but people like people who engage with their audience.
We hope you found value in this blog post & are able to blow up your LinkedIn following!