Any skill needs some practical experience to perfect it. Digital marketing, being one of the most in-demand skills of today, there is no dearth of job opportunities. Any beginner, whilst he takes up a job, will require to show some experience in projects. Only theoretical knowledge isn’t enough, you need to show that you can actually apply that theoretical knowledge.
We have listed down some digital marketing project ideas to pick up, which you can do at any point of time--during your academic years, or in the period while you are looking for a job.
Social media campaign analysis
You can approach digital agencies to help out in analysing their campaigns. Mostly all agencies do have someone in-house but they wouldn’t mind some pro-bono help because campaigns are conducted for every brand, be it paid or organic. And results are very important to make future decisions. You can take this up and analyse the engagement, the return on spends, and other important metrics. This will give you exposure to analytics as well.
SEO study of websites
You can take the responsibility of this upon yourself. Firstly, learn SEO using online courses and get a thorough idea about the concepts. Pick out a few websites of your choice and start implementing your knowledge. Try to give suggestions as per what better keywords can be used, whether the URL can be customised, backlinks, etc. Prepare a report on SEO strategies as per the websites you have analysed.
SEM Case study
This requires extensive knowledge of Google AdWords. Once you have that, you can work on some SEM strategies for the paid advertising of brands on search engines. It is very important to drive traffic to the websites and it is a key metric for a lot of businesses. If you suggest strategies for the same, it will help you and also create a good impression on the potential employers.
Create your website
This is the most interesting project you could undertake. This will help you practice almost all concepts of digital marketing like content development, SEO, email marketing, and even SEM. You could learn about how to develop a high-ranking website. From this, you could also create Google Analytics reports which would help you to understand various website metrics like session time, bounce rate, number of unique visitors, etc.
By doing this you’ll get an excellent practice before you start on a full-fledged job. You’ll also have a whole website that you can add to your portfolio. This will help distinguish you from your competitors.
Yes, this can be a project of its own because there is a rising demand for tools that would give the business-relevant keywords, resulting in a measurable outcome. Pick out a website, and understand their niche. Use a keyword tool like Google Trends or Google Keywords Planner, to search for keywords that would best suit the business needs. Try to create charts having long-tail keywords, and explain why the keywords you have chosen are apt. This will not only enhance your knowledge about keywords in general, but they will also help you to understand how important a role they play in increasing the visibility of the website and even in increasing sales.
These digital marketing project ideas can surely help you get a solid foundation and a good kickstart in the field of digital marketing.
These digital marketing projects can be done by anyone. Whether you're a beginner, a student or an MBA graduate... You're bound to learn something new by doing these projects.
If you’re still confused with what to do to kickstart your career in Digital Marketing, you should check out our Digital Marketing Learning Path.
The major advantages of a course like this are:
- You get 80+ hours of premium content in the form of LIVE classes and offline bootcamps
- You get 1-on-1 mentoring directly from Industry Experts
- You get access to tons of internship and job opportunities in major companies
- You get a pathway to land your dream job
- You get coaching on improving your soft skills so that you can crack interviews
- You get full support until you get placed
- And a lot more…
If you want to know more details about this then I recommend you to click here
It’s the fastest way to get to where you want to be.
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