The latest trends in the Market include - User-generated content, AI Chatbots, Marketing automation & E-commerce.

With millions of new users joining the internet every year in India, the country is likely to surpass any other country in terms of the most active users on social networking platforms.

With the rising numbers of netizens, digital marketing is likely to play a crucial role in connecting brands to their target audiences and other potential users.

User-generated content is another thing now since more and more users are showing up on the internet - there has been a steep increase in the digital space, a huge percentage of which is free to use. The digital platforms running solely on the user-generated content -specially the social media platforms provide authenticity to the generated content and make it a personalized experience in terms of the content coming from one of us. Brands are taking notice of the changing content and the digital space and are trying to capitalize on it for their benefit.

On the other hand, AI chatbots are helping both big as well as small businesses - as they save a lot of time and labour that goes behind building a business. Slight variations of chatbots can also be found on popular social media applications like Instagram, Facebook, and Whatsapp, and other applications like Discord and Slack also have AI chat systems. Small businesses are benefiting from these systems since they can handle clients & queries on their behalf. Anything which helps solve customer's problems has great value, and we can say without a doubt that AI holds a great future. Also, we can't ignore the fact that it's more efficient and less expensive.

India is developing rapidly and so are its people - as India is now a hub of growing technology and emerging start-ups. Many indigenous companies in the market are competing with the west. If we talk about industries - one of them is - Marketing Automation and Customer Relationship Management (CRM). Marketing automation is also in trend as they provide everything in one place and provide an easy user interface, which provides businesses with a one-stop solution for their marketing needs. India has many startups in this industry which are capturing their audience worldwide. A few of them are Capillary, Chargebee, and Zoho-these companies have captured vast markets worldwide. India is growing fast in technology.

Digital Marketing trends change when innovations show up, which leads to more innovations, and behind every innovation, the only objectives are to make the customer journey more effortless and also to help businesses and brands to reach out to more clients & customers.