In today's competitive business environment, one cannot do without some form of online marketing and advertising apart from traditional offline marketing techniques. Companies aren increasingly using the Internet as a medium for their advertising and promotional campaigns and have also started using social media as a tool for these purposes.
It has been found that social media marketing has played a significant role in enhancing the visibility of websites and blogs apart from driving vast volumes of traffic to them. This is because of its lower cost and remarkable return on investment.
Apart from this, social media can be used to gain exposure for newly launched products, services and social media promotions.
It is vital to know the difference between Digital Marketing & Traditional Marketing before one decides to go ahead with any particular plan of action. One of the significant advantages of digital marketing is that it is not dependent on the amount of traffic that needs to be generated by the website or blog in order to be noticed by the audience.
What is Digital Marketing?
Digital Marketing is an online form of advertisement which helps many businesses to reach their targeted audience through online advertising. With Digital Marketing you can promote your business product or services through various channels.
What are the Various Channels of Digital Marketing?
- Influencer Marketing
- Email Marketing
- SEO Marketing
- Content Marketing
- Social Media Marketing Platforms
What is Traditional Marketing?
Traditional Marketing may be defined as the use of available resources in order to reach out to potential consumers. The marketers will seek to influence behavior by creating awareness about a particular product or service. The marketing strategy involves the creation of a favorable visual image of a product or service so that the customer is motivated to make a purchase or at least visit the company's website. This kind of marketing is known as traditional marketing. While digital marketing encompasses several forms of communications that can reach the target audience, these techniques are different from traditional marketing.
Which is Better Digital Marketing or Traditional Marketing?
Digital Marketing is definitely more profitable than traditional marketing. However, digital marketing is undoubtedly highly beneficial in increasing brand consciousness, converting prospective leads into actual sales and driving up revenues than traditional marketing. Its popularity lies in its cost being relatively lower than traditional marketing, and its reach is global.
When we define traditional marketing, it means concentrating on the established routes to market a product or service in the market. The most common traditional marketing practices include the use of the media, advertising, and promotions. It also covers the collection of data and information for the purpose of market research. It is an essential component of any business in order to survive in the market competition. Many experts agree that the traditional method of marketing still has a significant impact in today's world.
Traditional Marketing Methods
In Traditional Marketing there are three methods to be used to make a brand:-
- The first is the direct method, which is the best way to start building the brand name.
- The second is the indirect method, where the seller invites the customer to try the product before buying.
- The third way is the cross-sell, which means the seller asks the buyer to purchase other products or services that he can get from the same market. All these methods have their pros and cons.
How Traditional Marketing is Different from Digital Marketing?
Traditional Marketing Techniques/Strategies are totally different as compared to Digital Marketing. It basically entails the use of traditional or conventional resources to promote products and services to the targeted customers. These resources include print media, advertising, distribution, and promotion.
On the other Hand, Digital Marketing consists of online advertisement of your business product or services through various digital channels. In Digital Marketing you can see your ad performance and according to that you can strategize your plan to reach out to specific targeted audience.
How Much Cheaper is Digital Marketing compared to Traditional Marketing?
Digital Marketing costs are too cheap as compared to the cost of Traditional Marketing because in Digital Marketing promotions we can even optimize our cost/investment also we can pause the ad campaign to implement any other strategy. Also the ROI in Digital Marketing is high only if you run your ad properly.
In Traditional Marketing once you publish your ad in a newspaper or stick your ads on wall then there is no chance that you can pause or you can implement any other strategy also the ROI is less in Traditional Marketing as compared to Digital Marketing. Traditional Marketing consists of various charges such as printing charges, news ad space charges, etc.
Digital Marketing VS Traditional Marketing Strategies
1. Small Businesses
With the tight restraints that many businesses face, Digital Marketing V/S Traditional Marketing which one to choose has become an important question. Small businesses have limited resources to invest in advertisements and promotions apart from the time and financial capacity to put in place such initiatives. As a result, many small businesses cannot make a dent in the market despite putting in a lot of money.
Even if a small business tries hard, it can often draw enough visitors to its site to significantly impact its earnings. The main reason behind this is that the local market is oversaturated with similar websites and blogs. To make matters worse, many businesses either cannot afford the added expense of an SEO expert or do not have the time to devote to such efforts.
2. Social Media Marketing
Nowadays, social media websites like Facebook, Twitter and YouTube have become an essential part of many people's day-to-day life. TV media is slowly moving online and the launch of popular channels like Watch ABC, Sky TV, etc. Digital TV marketing experts believe that most of the audience will spend their time on social media sites rather than watching traditional TV channels in the future.
3. Lead Generation
An effective lead generation campaign is necessary to take your business ahead. If you fail to create one, then your competitors are bound to take over your business. This is the biggest reason why many digital marketing experts are now steering clear from conventional media marketing campaigns and concentrating more on lead generation through Digital Platforms.
4. On-Page and Off-Page Digital Marketing
In recent times, off-page SEO activities have become more important than on-page SEO activities. Many web experts agree that most of the new prospects who join a company do not go through the first page of the SERPs.
Therefore, an excellent digital marketing campaign needs to focus more on off-page activities such as article distribution, blogging, press releases and website submission. These activities help you establish your presence on the web and help you build brand awareness.
Once you have done that, you can begin planning your on-page strategy, which consists of various elements like email marketing, pay-per-click advertising, link building, webinars and other such activities.
5. Web Videos
Experts believe that in the future, all the advertisement campaigns will need to include some web videos as most of the audience spend more time watching videos than reading any other content.
Several SEO companies are now providing services that include web video creation or conversion to make the most of your digital marketing campaign. There are different options available when it comes to video creation.
You can either outsource this process to an organization that provides such services or hire a freelance video creator. This option ensures that your campaigns become more personalized and more attractive to your targeted audience.
6. Social Media Marketing
Social media has emerged as one of the essential components of the digital marketing strategy. This platform allows the marketers to connect with their audience in real-time, which gives them an authentic voice and direct feedback as well as helping them to share valuable information with their customers.
There are a number of social media marketing channels that you can use to enhance your online presence. Some of the best channels include Facebook, Twitter, YouTube, , Pinterest and Stumble Upon. In order to promote your digital campaign, you can also engage in paid advertising on these channels to help you reach out to the right people.
Why is Digital Marketing taking over Traditional Marketing?
Digital Marketing consists of many pros, the crucial part was you can instantly engage with your targeted audience organically as well as through paid promotions. So, What is the main reason that Digital Marketing is taking over Traditional Marketing?
If you’re running your business advertisements on streets then you may not know whether the audience that have seen your ad are your targeted audience or not? But on the other hand if you are using Digital Marketing then you’ll be getting the analytics and overview of your paid advertising from which you can target your ad to your specific audience who are interested in your product/service.
Why is Traditional Marketing Important in Today's World?
Traditional marketing has been a very effective way to sell a product or service to customers. With this kind of marketing, companies can establish a good reputation in the market. They also get the chance to make an investment in the market and survive in this fast-growing competitive world. This is important because many companies are going global and want to expand their business beyond the barriers of traditional markets.
In this topic we covered both the Digital & Traditional Marketing aspects which are implemented by the businesses to generate leads or brand awareness for their product or services.
If you ask me which medium is best for the long term then my answer would be Digital Marketing because it has many benefits that you’ll enjoy.
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