Email marketing is a direct point of contact with your customer.

An email list is said to be one of the most important assets of any business.

Email marketing can be used to keep your customers up-to-date, sell them products, tell them about offers, build trust, etc.

It is considered to be a very effective marketing tool since it’s very cost-effective and works well to attract and retain customers.

Email marketing is important because it helps you develop a relationship with your customers and leads by contacting them directly.

Now coming back to the real question...

Is Email Marketing Dead?

To give you the simple answer, no it’s not dead. It’s actually far from dead.

Email marketing is still alive and kicking!

We send 102 trillion emails every year, according to Statista. This number keeps growing, and will increase to 128 trillion by 2022.

In 2019, the number of email users had reached the 3.9 billion mark, which means that over 50% of the world's population is now using email, as per Google.

Another research study says that email user growth is growing at a rate of 3%. (some people check emails more than 20 times a day)

Moreover, email marketing has an ROI of 4400%. Which means that potentially every $1 spent on email marketing can give back $44 in return.

All these statistics just show that email marketing still is one of the best ways to market your product or service to your potential contacts.

Why is Email Marketing Important for Businesses?

Effective Communication:

Email marketing has its own charm.

It is not just something that marketers resort to just because it is easy or cost-effective, but because it is apt for staying in touch with your customers and developing a relationship with them.

Consumers are often interested in receiving emails from their favourite brands as they contain coupons, other exciting offers etc. But beyond that too, many brands just keep the customer involved by sharing content that provides some sort of value to the end customer.

Reaches Mobile Consumers:

Most of the consumers today are on mobile. They make their purchases also online through mobile devices.

Studies also say that more than half the email consumers access their emails via their mobiles.

Many brands use text messages(SMS) but those are costlier to send than emails. You can also convey more information in an Email whereas you can’t do that in a text message.

Cost-Effective:

To sum up, the best reason to use email marketing is that it's easy, effective, and inexpensive.

Email marketing allows business owners to reach a large number of consumers at a very nominal rate message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

Dynamic:

Email marketing is very dynamic in nature.

It can be made to look engaging by incorporating stories that could interact with the reader, at the same time conveying your brand essence.

Since emails are personalized, it already has a good first impact. It allows the companies to increase the lifetime value of a customer by constantly engaging with them.

You can try out different content combinations with your email subscribers and see what works best.

Moreover, email marketing is a great way to get in touch with potential customers at any point in the sales funnel.


As we’ve discussed above, email marketing brings a lot of benefits to the table. It works for businesses of all sizes and helps in reaching a large group of people, while also boosting engagement and conversion rates.

The main point to be noted is that email may be an old tactic, but it still remains a significant one.

If you want to learn more about email marketing then you should definitely consider joining Board Infinity’s Digital Marketing Learning Path.

Email marketing is just a small aspect of the overall Digital Marketing space. You’ll learn a lot of things apart from that as well.

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