Digital marketing is ever-growing and has been on the growth trajectory for a long time. The best part about digital marketing is that because it is skill-based it can even be done remotely. It’s digital and most of the work happens on the internet, meaning that you can work from the comfort of your home while you earn a decent pay. Through this article we hope to provide and highlight job roles and key skills that are needed in order to become a freelance digital marketer.

Social Media Marketing

Social media marketing is the most popular way to market your product or service among brands and customers today. Hence, the demand for social media managers has risen considerably. All brands, big or small, need to establish a digital presence so that their brand’s visibility increases. A brand’s presence on the digital space gives them new opportunities and increases brand engagement. Your responsibility would be to manage the brand’s interaction on social media, content management, and increasing engagement and followers on social media. You can always take on multiple clients depending on the work portfolio you choose to take.

Content Marketing

Right from social media, to google ads, websites--all require top-notch content to excel in the market today. If your writing skills at above par, then you can surely try a hand at content writing. It is about understanding what each brand stands for, its USP, and making sure the communication for the brand across the digital space is uniform. It’s a challenging job as it requires constant ideation and efforts to create content that is compelling and meets the requirements of the target audience.


Search Engine Optimisation is a very crucial aspect for search engine rankings, and no matter who says what, AI won’t replace the SEO efforts in the near future. Every brand wants to be the ‘first’ answer to the search query of the consumer on Google, and getting it there would be your job. This skill is super in-demand and will involve you working on other SEO factors like on-page and off-page optimisation. Your strategy will go hand in hand with the content and you’ll be responsible for the visibility of the brand and how often you appear on the internet.

Pay-per-click ads expert or a Google ads expert’s demand is tremendous in the market. The ads on search engines drive quality leads to the business. Moreover, the advertiser only has to pay Google each time a consumer clicks on the ad. As a PPC expert, you’ll be expected to run ad campaigns that will result in maximum return. You may have to certify yourself as a Google Ads specialist, which will prove to be very helpful for you in the long run. Make sure you work on a couple of live projects to understand how Google ads work. Once you get the hang of it, you can freelance like a pro!

Facebook ads

Facebook and Instagram ads have now become hugely important over the years as they both are very consumer-centric platforms. Users of these platforms expect to see very content friendly ads which are native to them. It requires thorough understanding of each of the platforms and your users. There are various online tutorials and once you get the hang of how a FB business page works, you just have to understand how to spend a media budget. With enough practice, you’ll be able to easily run paid Instagram and Facebook campaigns as a freelancer.