As social media has become one of the biggest platforms for business expansion and branding, organizations are making use of machine learning to enhance user experience and promoting their brand.

Everyone around the world has access to social media which allows brands to reach target customers around the globe. As the reach of businesses expand so does the data being generated and collected.

Without the use of Data Science technologies like Machine Learning and big data, running your business efficiently on social media is next to impossible.

The role of Machine Learning in Social Media services

  1. It helps enhance media quality
    Media is a very important part of social media. The quality of images, videos and audios can be enhanced automatically with the use of Machine Learning. Twitter uses Machine learning for just this purpose to enhance the visual experience of users.
  2. Helping your brand reach the target audience
    Machine Learning technology allows machines to decide which advertisements are to be shown to which audience. They collect data from users, analyze it, find out their preferences and accordingly show advertisements which hold their interest. This helps your brand find new audience and customers around the world.
  3. Maintaining security
    Machine Learning helps machines to detect spam content and bad backlinks on social media which are a threat to your data and organization.
  4. Handling and automating data
    Social media is used by millions of users every day and collecting and maintain information from so many different sources is not an easy job. Machine learning helps automate data, collect, maintain and manipulate it without the need of human intervention.

Conclusion

Machine Learning plays an important role in making social media the great platform that it is. This is why social media companies need Machine Learning experts to handle and enhance their content.

There are over 2000 Machine Learning jobs available in Mumbai and Pune for candidates with entry level experience. If you want to become a Machine Learning expert, take the Data Science course by Board Infinity now!