Digital Marketing Column How to become an SEO Expert? SEO experts are much in demand now as companies and individual website owners need to keep up with the competition. Learning digital marketing online and getting an SEO certification seems to be enough,
Digital Marketing Column The difference between On page and Off page SEO Anyone having a website always thinks of ways to increase his online visibility. This is where SEO comes in. SEO is used to improve your website’s rankings on search engines, organically. To
Digital Marketing Column Digital Marketing Interview Questions And Answers for 2020 A digital marketing interview needs some basic preparation beforehand. Apart from preparing the questions, there are certain essentials that one needs to take care of. Make sure you have accounts on a couple
Digital Marketing Column 8 Digital Marketing trends to consider for 2020 We are living in a time of digital evolution and technology’s rapid advancement. There are 4.4 billion Internet users in the world today, 9% higher than 2018, says research. With such
Digital Marketing Column Ultimate Guide Explaining the 7 P’s of Marketing With the service industry growing exponentially, the marketing mix also had to encompass these changes. The 4Ps of the marketing mix became 7Ps. The marketing mix is the set of controllable tactical marketing
Digital Marketing Column Tools every digital marketer needs to learn before it is 2020 Digital marketing is one such field where you have to learn to be the Jack of all trades. The ever-evolving industry requires that you gain expertise and stay up-to-date with the trends. Why
Resume column Tips to build a resume for digital marketing A digital marketing person plays a multi-faceted role and dons multiple digital marketing skills like SEO (Search Engine Optimisation), SEM (Search Engine Marketing), Email Marketing, Facebook Marketing and other Social Network Marketing, Content
Resume column 5 Basic elements which should be included in a digital marketing resume A resume that’s tailored for digital marketing needs to deeply showcase a person’s skills and his achievements. How to make it stand out is the question, because a majority of others
Coach Corner Booming career paths for management graduates There is cut-throat competition for getting jobs in the Indian market today. As per the ILO's (Indian Labour Organisation) World Employment Social Outlook Report, the unemployment rate in India is an average of
Digital Marketing Column Anatomy of a Digital Marketer Thinking of becoming a successful digital marketer? In order to become that, one needs to have a specific set of skills and qualities. Your skillset decides the fate of your job interview. Nowadays,
Digital Marketing Column 5 Digital Marketing Projects for Beginners Practice makes a man perfect. You must have surely heard it. Why do they say so? Because perfecting a skill takes a long time and it requires a lot of persistent efforts. You
Digital Marketing Column Fundamentals of Digital Marketing The Internet of Things (IoT) is the new air we breathe now. It’s there everywhere. In our daily lives, in business processes, in selling products, in offering services, etc. The entire world
LinkedIn Column How to rank higher on LinkedIn search for your skills You must have searched for a company, a person, or a job on LinkedIn. Have you ever wondered about the order in which search results appear? This is because LinkedIn also has its
Digital Marketing Column What are the roles available in the field of digital marketing? The digital marketing industry is booming and it is undoubtedly, one of the best fields to work with lucrative pay. As per Kstart and YourStory’s report, the growth of digital marketing is
Digital Marketing Column What are the in-demand skills in digital marketing? The booming digital marketing industry has carved its place in the world today. The Internet is a very significant part of our daily lives as well. All businesses today want to go digital.
Digital Marketing Column What Is Content Marketing? Content marketing is one of the most important specialisations of digital marketing. It’s about how you market the product/service online using the right content. Content Marketing is all about storytelling because
Digital Marketing Column What is Search Engine Optimization and why it plays a major role in Digital marketing? SEO or Search Engine Optimisation stands for optimising one’s content in such a way that it appears organically on top on any search engine’s search results. SEO goes much deeper than
