Data science column Pathway to being a Data Scientist IntroductionWhat is data science? It is making sense of the truckloads of data available locally and globally, today. Businesses want to make intelligent use of this data that is available. The data science
Skill Enhancement How to make the most out of online training programs Online training programs are convenient, hassle-free and on-demand. The technology has made education so flexible that you can learn whatever you want from wherever you want, whenever you want. But, are you deriving
Digital Marketing Column How to become an SEO Expert? SEO experts are much in demand now as companies and individual website owners need to keep up with the competition. Learning digital marketing online and getting an SEO certification seems to be enough,
Digital Marketing Column The difference between On page and Off page SEO Anyone having a website always thinks of ways to increase his online visibility. This is where SEO comes in. SEO is used to improve your website’s rankings on search engines, organically. To
Digital Marketing Column Digital Marketing Interview Questions And Answers for 2020 A digital marketing interview needs some basic preparation beforehand. Apart from preparing the questions, there are certain essentials that one needs to take care of. Make sure you have accounts on a couple
Digital Marketing Column How to find the best Digital Marketing classes in India The future of digital marketing in India is bright. According to a report by Mckinsey, India is the second-fastest digitising economy in the world. From learning a new recipe on YouTube to calling
Data science column What is VLOOKUP in Excel - 10 Things You Need to Know VLOOKUP is one of the most frequently used functions in Microsoft Excel; and is predominantly used to retrieve data from other data sources corresponding to a particular key column in another data set.
Data science column The Top 5 Clustering Algorithms Data Scientists Should Know Clustering is a technique by which similar objects or entities are grouped into a single cluster in such as way that the variance of objects internal to a single group is minimal; and
Digital Marketing Column 8 Digital Marketing trends to consider for 2020 We are living in a time of digital evolution and technology’s rapid advancement. There are 4.4 billion Internet users in the world today, 9% higher than 2018, says research. With such
Digital Marketing Column Ultimate Guide Explaining the 7 P’s of Marketing With the service industry growing exponentially, the marketing mix also had to encompass these changes. The 4Ps of the marketing mix became 7Ps. The marketing mix is the set of controllable tactical marketing
Digital Marketing Column 10 Best Digital Campaigns to Inspire You #SwiggyVoiceOfHungerThe most popular food app, Swiggy, truly showed its up-to-date methods through this campaign. Instagram recently came up with a voice message feature on any posts, where a user can record any message
Social media A Beginner’s Guide to YouTube Marketing Why is YouTube the one-stop-shop for all things video? Because video content works the best! One-third of the internet today is on YouTube i.e., 2+ Bn users. YouTube is localised in over
Careers Popular Job Roles of a Freelance Digital Marketer Digital marketing is ever-growing and has been on the growth trajectory for a long time. The best part about digital marketing is that because it is skill-based it can even be done remotely.
Skills How to start professional networking in college Networking is simply building connections professionally so that you can learn about various business opportunities. Networking was always essential; good networking can land you great job opportunities, can help you build long-lasting work
Interview column How to negotiate salary in a job interview Let’s be honest. Talking about salary is a dilemma and is awkward for most of us. It’s about maintaining that thin balance between demanding an apt remuneration while not appearing greedy.
Interview column What is a GD and what are the most common GD topics given by tech companies? Group Discussion or GD as it is more commonly known, is a method of an interview or a method of gauging your ability to communicate effectively. It is often done with a common
Interview column 18 quick tips to ace a job interview You got an interview call! It’s that one chance you got to prove yourself. Those 30 minutes can alter your life. Sounds scary, doesn’t it? An interview doesn’t have to
Digital Marketing Column Tools every digital marketer needs to learn before it is 2020 Digital marketing is one such field where you have to learn to be the Jack of all trades. The ever-evolving industry requires that you gain expertise and stay up-to-date with the trends. Why
Digital Marketing Column A step by step guide to setting up Facebook ads As a business, you need to stay ahead of the competition and make sure people are seeing your products and services and buying them. Customers who’re aware of the product and possess
Resume column 5 Basic elements which should be included in a sales resume When you’re writing a sales resume, you need to market yourself; more than ever! Selling is your passion, and your resume needs to reflect that. Your resume needs to answer this question
Resume column Tips to build a resume for digital marketing A digital marketing person plays a multi-faceted role and dons multiple digital marketing skills like SEO (Search Engine Optimisation), SEM (Search Engine Marketing), Email Marketing, Facebook Marketing and other Social Network Marketing, Content
Resume column 5 Basic elements which should be included in a digital marketing resume A resume that’s tailored for digital marketing needs to deeply showcase a person’s skills and his achievements. How to make it stand out is the question, because a majority of others
Careers Ways to Get a Job Before Graduation It’s a tough period of time after graduation, isn’t it? The job search, the interim between graduation completion and the job interview, is like a nightmare for most students. But you
Careers How to write a post-internship ‘thank you’ letter After your internship gets over, you should remember to do one very important thing -- write a thank you letter. Writing a thank you note after completion of your internship is a must
Careers How to write a job offer acceptance email with a sample One fine day, you wait after the interview ends, and you’ve got your dream job! It’s a very proud moment for you and you’re already planning a celebration. But, there’
