Anyone having a website always thinks of ways to increase his online visibility. This is where SEO comes in. SEO is used to improve your website’s rankings on search engines, organically. To derive maximum results it is important you understand what On Page and Off Page SEO are. Both are different, employ different tactics--but arrive at the same goal--to arrive at increased website traffic. Let us look at the difference.
On Page SEO
It is everything you can do to optimise the website in the front end, in the sense, something that you have control over. This covers everything your website is--its content, its relevance, its design, etc. On Page SEO is used to optimise each such component to improve rankings. It includes effort on all the aspects below.
Whatever content is added to the website, it needs to be relevant, purposeful and accurate. It needs to be precise and up to the mark, otherwise, it will not make any sense to the visitor. It has to serve a purpose and add value to the visitor’s intent.
Keywords are those important words which are used by the consumers while they search for any content on search engines. Keywords become important to optimise your website. You need to incorporate relevant keywords in all pages of your website.
3. Title Tags and Meta Descriptions
These are the hyperlinks that pop up when you search for anything on Google, Yahoo or Bing. Google usually displays the first 50-60 characters of a title tag (highlighted in yellow below), so if your title tags are below that count, there is a greater chance of it being read. Meta description is the paragraph that appears below the title tag and offers brief information about what the webpage entails. Try to be concise and clear in what your website is offering, here.
4. Loading time
Your page should not take more than 3 seconds to load. Page-loading time is an important factor which determines the bounce rate--the rate at which people leave the website. Keep running regular speed tests to check your website speed.
Off Page SEO
This deals with all the back end efforts to rank your website, in the sense, all the peripheral efforts taken to establish authority. Let’s understand this further below.
Backlinking is the process where you link your web page to another with the help of hyperlinks. Previously, pages with a lot of backlinks ranked high on Google. Try to create high-quality content and share it as much as possible. Invite influencers to share your page link, invite guest bloggers to your website, etc.
2. Domain Authority
Domain authority defines the strength of your website. Search engines usually assign a score to every webpage based on the age of the website, its backlinks, its technical health, etc. Therefore, if all these factors are maintained without any running issues, the domain authority score is high and your page ranks high in the search results.
3. Social media promotion
Another excellent way to build website traffic and generate more conversions is to share your website link on all your social profiles and encourage your followers to share it further. This not only helps build brand awareness but will generate authentic backlinks which will prove to be very good for your domain authority.
Both On Page SEO and Off Page SEO, have extremely important aspects and both play a huge role in the algorithm which Google uses to rank a website. SEO is an important tactic to implement and choosing one of the other is not advisable. To see the best results, you need both On Page SEO and Off Page SEO to keep your website running hale and hearty!