A digital marketing interview needs some basic preparation beforehand. Apart from preparing the questions, there are certain essentials that one needs to take care of. Make sure you have accounts on a couple of social networks and understand how it works, have a noteworthy LinkedIn profile that is updated, know the names of authority websites like HubSpot for content, Moz for SEO, Neil Patel for blogging, etc. You are all set to answer questions about the digital medium if you are well-versed with all the above. Even if not, you need not worry. We have got your back. Let’s look at some technical FAQs which will help you attend and ace any digital marketing interview in 2020!

What is Digital Marketing?

Dіgіtаl mаrkеtіng іѕ a general tеrm fоr tаrgеtеd, measurable аnd іntеrасtіvе mаrkеtіng оf рrоduсtѕ or ѕеrvісеѕ that use digital tесhnоlоgіеѕ tо reach and convert potential сuѕtоmеrѕ іntо сuѕtоmеrѕ. It involves various functions like social media marketing, email marketing, content marketing, search engine optimisation, search marketing, and so on.

Why should businesses adopt digital marketing and not traditional marketing?

Digital medium encompasses all electronic channels and hence has a wider reach and gives a better ROI than traditional marketing. If the same number of the audience were to be reached by the conventional advertising method, the costs would be much more. The results of the digital marketing campaigns are much more accurate and based on data than the traditional way of campaigning.

Name some digital marketing tools

Social Media marketing tools include Buffer, Radian6, Hootsuite, TweetDeck etc. Search marketing tools include Google Keyword Planner, SEMRush, Moz, Google Adwords, Google Analytics etc. Email Marketing tools include Mailchimp, Zoho, Drip etc. There are tools for content idea generation as well like Google Trends, UberSuggest, BuzzSumo and Graphic design tools like Canva.

What are the types of digital marketing?

Digital marketing is categorised into inbound and outbound marketing. Inbound marketing is a technique in which social media, webinars, eBooks, newsletters, white papers, etc. are used to educate the customer about the brand. Outbound marketing involves calling, sending out promotional emails and using digital media promotion to reach the audience.

What is Google Adwords?

Google AdWords is an advertising service where businesses can display their ads on the search engine and get paid each time when the user clicks on the ad. It works on keywords and good content. Whenever a user searches with any terms related to your business, your ad will pop up.

What is SEO and what are its types?

SEO or Search Engine Optimisation is an effort taken to improve the business’ website rankings on search engines, organically. There is on-page SEO and off-page SEO. On-page SEO is the process of optimizing keywords, title, meta tags, meta description such that the website content is SEO-friendly. Off-page SEO involves earning backlinks from other websites.

How does Social Media Marketing benefit businesses?

All businesses need to have an online presence today to reach the maximum number of customers. Social Media Marketing helps in building valuable and long-term relationships with potential customers and the communication is redefined. It also helps in maintaining brand awareness and creating loyalty among the masses.

The above questions are almost always asked in a digital marketing interview. These questions are only the technical ones. There are behavioural as well which will check your attitude and behaviour. All in all, an interview is a cakewalk if you know how to answer the questions tactfully! All the best!