The digital marketing industry is booming and it is undoubtedly, one of the best fields to work with lucrative pay. As per Kstart and YourStory’s report, the growth of digital marketing is the highest (40%) year on year as compared to other industries which are a mere 5%. The spends on digital, by companies and businesses are also increasing exponentially every year as the users on the Internet are invariably expanding. Therefore, the requirement of digital marketing experts is a must in every company. Let’s explore some of the top roles available in the field of digital marketing.
Digital Marketing Manager
If you’ve put in the required amount of experience along with the time-to-time up-gradation of skills, then you’ll easily bag a job as a digital marketing manager. Their duties range from managing online digital campaigns, using various techniques like SEO, SEM, PPC, overseeing the social media strategy, understanding the UX of a website, brand management, and strategy, managing digital marketing budgets, website management, analytics tracking, and market research. A digital marketing manager is a jack of all trades. He must know each and every sub-field in digital. The salary can range anywhere between 5 lakhs to 14 lakhs p.a.
Content strategists are responsible for deciding and developing content as per the intended target audience. They must know about various tools that give them data about the consumers and their interests, to develop content on topics that will resonate with customers. Sound knowledge of SEO will help, with impeccable writing skills. The average salary ranges between 5 lakhs to 9 lakhs p.a.
Social Media Manager
Social media managers are experts on using the various social networking platforms such as Facebook, LinkedIn, Snapchat, Instagram, YouTube, Pinterest, and Whatsapp. They are responsible for creating, managing, and implementing social media campaigns, and they should have knowledge of SEO, should know CMS tools and analytics tools, should be able to build brand awareness on digital mediums, should be able to handle the growth of digital presence and strategize on optimization and should be an expert in driving traffic to websites. Managing the business’ social media presence is entirely their job. The average salary can range between 6 lakhs - 10 lakhs p.a.
Search Engine Marketing specialist
An SEM specialist is always up-to-date on the changing search engine algorithms which are essential to have the website ranked on the first page. They are experts in identifying the kind of content that needs to be created in order for the web page to feature in the top ranks. They are well-versed with media buying knowledge in Google and Facebook Ad platforms, have an exceptional understanding of online marketing which includes ad placement, ad content, and marketing research. They are usually certified in Google ads, Bing ads, etc. The average salary ranges between 5 lakhs to 10 lakhs p.a.
An SEO manager is tactically well versed with the implementation of SEO in all marketing communication and channels. The job responsibilities include regular SEO audits, on-page, and off-page SEO, keyword strategy and research, keyword ranking checks, website optimization, and sanity, creation of monthly SEO reports, etc. An SEO expert is also expected to stay abreast of the latest developments in internet marketing. The average salary ranges from 7 lakhs - 12 lakhs p.a.
These are the various roles available in the field of digital marketing. The salaries mentioned are on an average. It may vary from company to company. While startups may not pay much, an IT company will pay higher. What are you waiting for? Get certified in digital marketing and give your pay and career path a boost!