Digital Marketing is growing and how! This industry suffers from high demand and low supply. It means the companies are looking for skilled digital marketers who can effectively execute digital campaigns for them. Now, online marketing is the quickest way to reach millions of people on the internet, at a low cost. This makes the field and the job more lucrative. Traditional marketing has now taken a backseat and people are relying on digital mediums for communication, content and consumption. The advantage of this field is that it can’t be restricted to any industry. Be it automobile, technology, medical. etc. or be it any wholesaler or retailer, every industry and every business person needs an online presence.
The job openings in this field are multiple and there are different specialisations one can venture into, like:
Digital Marketing Executive/Trainee/Manager
SEO
Link Building
Google Ads/PPC
Social Media
Email Marketing
Website Development and Design
Online Reputation Management
Content Marketing
Paid Ads

The Scope of a Digital Marketer
Being in digital marketing opens up a plethora of opportunities for you. It opens up the following options for you apart from being a full-time digital marketer.

Blogging

Many digital marketers choose to blog as their full-time occupation sometimes.
Although it requires a lot of hard work, it involves communicating with a niche
audience. And mostly, it’s something that the blogger loves to talk about. If done
properly, it can be a source of great income.

Affiliate Marketing
Affiliate marketing is just advertising other products or services on your own website and earning something each time someone visiting your website ends up clicking upon their product. It’s considered one of the most important techniques to make money online. You earn a commission for referring some other products. For this, you need a good blog/website of your own with a good amount of traffic and views.