A career in digital marketing is the most sought after because of the endless opportunities created due to the ever-surging demand and lesser supply.

Due to the rising use of digital devices, the consumer base has also shifted to the digital world. This means that more eyes are online just waiting to be marketed to. Even if you have the best product, it won’t sell unless you can market it correctly.

But marketing in the digital world is a bit different. The principles are the same, but the tools are different & that’s what you have to learn.

Digital marketing roles are also manifold, and it encompasses a wider scope as well. Digital marketing salary for freshers is very lucrative, which is why most students, even after engineering, take up digital marketing jobs.

Why digital marketing? Does it make for a good career choice?

Let’s analyse.

Industry growth

A report by Dentsu Aegis says that the digital advertising industry in India is set to be valued at Rs 19,000 crore by 2020, at a growth rate of 32% CAGR.

The digital industry is projected to produce more than 20 lakh jobs. The coming years will be very opportune and full of digitization which will impact the country’s economy as well.

Digital marketing is also likely to grow yearly at 14%. Which for you means that this rapidly growing industry is full of high-paying jobs and most in-demand too.

No prerequisite qualification

Unlike how the usual jobs only work with certain combinations of qualifications, digital marketing doesn’t.

I personally know a ton of people who don’t have any formal learning and are still working as digital marketers.

For getting into a digital marketing job, you don’t require any specific degree. You just need to have a passion for learning new things, should be analytical and curious. If you feel you are interested, you could always do any digital marketing course online as per your convenience and join as a fresher somewhere.

If you do want to take this route though, then make sure that you look for institutions who have guaranteed placements!


The average salary for a digital marketing manager having 4-8 years of experience would be around 8 lakhs per annum.

The salary range can fall anywhere between 5 lakhs to 18 lakhs.

Lucrative isn’t it? A digital marketing manager also earns more than an average IT employee. The industries which are paying well in this space right now are IT, Internet companies and digital marketing agencies.

There are a lot more opportunities in the digital space, you just need to start learning and exploring!

Variety of specialisation

Digital marketing is an umbrella term that has many subsets under it, namely, content marketing, email marketing, SEO, SEM, PPC, etc.

The nature of digital marketing makes it very flexible. You can opt to know about every domain, or you can stick to one and make it your expertise.

Moreover, the nature of the job is such, that you can very well work as a part-time employee or even as a freelancer remotely.  If you are a student or even a working professional, then this becomes the cherry on your cake.


Since the academic qualifications and previous work experience doesn’t matter all that much, you can study and learn digital marketing all by yourself too. A self-starter attitude is needed, and you should be willing to learn and develop as many skills as you can.

Everything is available online and digital marketing truly gives you independence. You just have to be willing to do the research.

Aren’t these reasons enough to convince you that digital marketing is a very lucrative career?

It is yet in its budding stage in India. It hasn’t even been a decade since the field has become a full-fledged profession. That is the reason why there is a lot of scope for the same in India.

Consider this and start exploring today!

Well after reading this blog, you got your answer to why is a digital marketing a good career. Watch this video to know what are the different careers in digital marketing that you can opt for!

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